Friday 29 November 2013

The Hunger Games: Catching Fire

Us Blockbuster Case Study 2013

The Hunger Games: Catching Fire

Budget (Production Cost) $130million
In the opening weekend of the film it made $158million

Stars (Audience Appeal)
Jennifer Lawrence, appears in:
- The Hunger Games
- X-Men First Class
- Sliver Linings Playbook (awarded an Oscar)
- House at the End of the Street
- Winters Bone (nominated for an Oscar)



Josh Hutcherson, appears in:
- The Hunger Games
- Journey to the Center of the Earth
- Bridge to Terabithia
- Firehouse Dog


Genre - Sci-Fi/Adventure, the majority of the audience that will be attracted by this given genre would be young adults. This is because this genre gives a lot to the film industry, many successful movies in the past have been Sci-Fi Adventures such as Lord of the Rings and Star Wars. Catching Fire has been given this genre as it is based in a post apocalyptic future where the children have to fight to the death inside a manipulated arena. This plot line is also rather unique to this age, although there have been other films -Battle Royale (2000)- to feature a similar children death match theme.

Production Company - Lions Gate, they have produced many movies such as: Saw, Cabin Fever, Black Swan and many, many more. This particular production company are well known for producing horror films. They are an American production company which means they will most likely work in producing high budget Hollywood films such as The Hunger Games.

Certificate - 12a. The Hunger Games was given this certificate by BBFC for containing moderate violence  and threat, and infrequent strong language. Having a 12a certificate allows a movie to make a lot more money very easily; the movie will be accessible by all age groups and therefore a wider audience range which means more people will be paying to see the movie.


Marketing - 

In this Catching Fire poster you see the main character Katniss Everdeen wielding a bow and arrow aiming it towards the viewer, in synergy with the catch line of the film "Remember Who the Enemy Is" it works well with the action she is taking. The poster is mainly made up of black and red colours, red is a key signal for danger and love which resembles the plot and outline of the story, black could focus on the unknown and keep the audience guessing what will happen to Katniss in the next movie. The symbol behind the main character is called the Mockingjay which is also the name to the last book in the series of The Hunger Games by Suzanne Collins, the symbol plays a key role in the movie and books as it become the key icon for the rebellion that Katniss creates in the story, Katniss is often referred to as the Mockingjay and the way they are both placed in the same part of the poster resembles this link. The title on the poster is a golden orange colour which links in with the fire theme in the poster.


Reception: The rating this movie was given on rottentomatoes.com was 90% approve of the film some positive reviews from people who had viewed the movie were; "The budget is nearly twice the original, and it shows. Great work from the A-list cast, amazing set designs and costumes." "The Hunger Games: Catching Fire takes the narrative and thematic liberties traditionally granted the middle chapter in a trilogy and drives the stakes up sharply." Some other negative reviews stated that "The grand climax, whose elements include a long piece of wire, a lightning bolt, and an electronic force field, is an incoherent, rapid blur that will send the audience scurrying back to the book to find out what's supposed to be going on." There were some mixed views on the movie but overall almost everyone on rottentomatoes.com was very impressed with the progression of the movie.








































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